Surface Protection Service Market

Surface Protection Service Market Forecast by Corrosion Protective Rubber Lining, Corrosion Protective Coating Systems, and Other Products for 2024 to 2034

Expansion of Construction and Infrastructure Sectors Drives Demand for Protective Coatings and Surface Treatments. Surface Protection Service Providers Brace for Spike in Demand over the Forecast Period

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Surface Protection Service Market Outlook for 2024 to 2034

The surface protection service market size is estimated to be worth US$ 13,933.50 million in 2024. Surface protection services have witnessed a surge in demand driven by various factors contributing to the need to safeguard surfaces from damage, wear, and deterioration.

The demand for surface protection services is predicted to rise at a CAGR of 5.10% through 2034. One significant driver is the growing awareness among industries and consumers about the importance of preserving the integrity and longevity of surfaces, especially in high-traffic areas or environments prone to harsh conditions.

The surface protection service industry is anticipated to surpass US$ 21,063 million by 2034. With an increasing focus on sustainability across industries, there's a growing demand for eco-friendly surface protection solutions that minimize environmental impact and support green initiatives. Companies are seeking services that utilize biodegradable materials, reduce energy consumption during application, and promote responsible disposal practices.

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Historical Performance and Future Growth of the Surface Protection Service Market

The historical performance of the surface protection service market indicates a CAGR of 4.70%, reflecting steady growth over the past years. However, the forecasted CAGR of 5.10% suggests a slight increase in growth rate moving forward.

• Growing awareness among industries about the importance of surface protection in prolonging the lifespan of assets, reducing maintenance costs, and ensuring operational efficiency has driven demand for surface protection services.
• Rapid infrastructure development projects, including the construction of commercial buildings, bridges, and roads, have created substantial demand for surface protection services to preserve and maintain these structures against environmental degradation.

Looking ahead, several factors may influence the forecasted CAGR of 5.10%.

• Economic fluctuations and market uncertainties could impact investment decisions and infrastructure spending, potentially affecting the demand for surface protection services.
• Continued advancements in coating technologies, including the development of sustainable and smart coatings, may drive higher demand for surface protection services among industries seeking innovative solutions.
• Growing concerns about environmental sustainability may lead to increased adoption of eco-friendly surface protection solutions, influencing market dynamics and growth trends.

Key Trends Influencing the Surface Protection Service Market

• Rising Adoption in the Automotive Sector

The automotive industry's focus on vehicle aesthetics, durability, and longevity is propelling the demand for surface protection services, including paint protection films and ceramic coatings, to safeguard automotive surfaces from scratches, UV damage, and contaminants.

• Increasing Application in Industrial Manufacturing

Surface protection services are witnessing higher adoption in industrial manufacturing sectors, including aerospace, marine, and machinery, to extend the lifespan of equipment, prevent corrosion, and enhance operational efficiency.

With the proliferation of electronic devices, there is a growing need for surface protection services to safeguard delicate components from moisture, dust, and other contaminants, ensuring optimal performance and longevity.

Urban areas and public infrastructure are increasingly targeted by graffiti vandalism. As a result, there is a rising demand for anti-graffiti surface protection services that facilitate easy removal of graffiti without damaging the underlying surface.

• Shift towards Sustainable Packaging

The packaging industry is moving towards sustainable materials and practices. Surface protection services are crucial in extending the shelf life of eco-friendly packaging materials, such as paper-based products, by providing barrier coatings that protect against moisture, oxygen, and UV radiation.

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Category-wise Insights

This section provides detailed insights into specific segments in the surface protection service industry.

Corrosion Protective Coating Systems Segment to Hold a Share of 64.30% in 2024

Corrosion protective coating systems emerge as the dominant category, capturing a significant market share of 64.30% in 2024.

• Corrosion protective coating systems witness robust growth driven by rising demand across diverse industries such as oil & gas, marine, and automotive.
• Innovations in coating technologies, including nanocoatings and self-healing coatings, contribute to market expansion by offering superior protection and durability.
• End-users prioritize coatings that ensure long-term protection against corrosion, enhancing the lifespan of assets and reducing maintenance costs.

Process Vessels, Equipment & Rigs Segment to Dominate the Industry in 2024

Process vessels, equipment & rigs emerge as the dominant application segment, commanding a substantial market share of 40.80% in 2024.

• Growing investments in industrial infrastructure development, particularly in sectors like chemical processing and manufacturing, fuel the demand for surface protection services.
• With process vessels, equipment, and rigs being critical assets in various industries, there is a heightened focus on protecting them against corrosion and wear.
• The oil & gas industry constitutes a significant portion of the market demand, driven by the need to protect offshore platforms, pipelines, and refineries from corrosion and harsh environmental conditions.

Country-wise Insights

The section analyzes the surface protection service market across key countries, including the United States, United Kingdom, China, Japan, and Germany. The analysis delves into the specific factors driving the demand for surface protection services in these countries.

Surface Protection Service Industry in the United States

The surface protection service industry in the United States is anticipated to rise at a CAGR of 30.4% through 2034.

• The United States government's focus on infrastructure development creates a significant demand for surface protection services.
• The thriving manufacturing and energy industries drive demand for protection solutions for equipment and facilities.
• Enhanced awareness of safety risks associated with corrosion and wear & tear fuels the adoption of protective measures.
• Continuous advancements in coating materials and application techniques make protection solutions more effective and efficient.

Surface Protection Service Industry in the United Kingdom

The surface protection service industry in the United Kingdom is projected to rise at a CAGR of 10.7% through 2034.

• The need to maintain and protect aging infrastructure across various sectors, including transportation and energy, drives demand.
• The increasing focus on renewable energy sources, like wind farms, creates a demand for protection solutions for these assets.
• Similar to the United States, strict safety regulations in the UK mandate the use of protective measures for various applications.
• The United Kingdom benefits from advancements in technology developed in other countries, further boosting the market's growth.

Surface Protection Service Industry in China

China’s surface protection service industry is likely to witness expansion at a CAGR of 25.7% through 2034.

• China's ambitious infrastructure development plans create significant demand for surface protection services.
• The booming manufacturing sector drives the need for protection solutions for industrial equipment and facilities.
• Rapid urbanization leads to increased demand for protective measures for buildings and other structures.
• Growing awareness of safety and quality standards creates demand for reliable and effective protection solutions.

Surface Protection Service Industry in Japan

Japan's surface protection service industry is projected to rise at a CAGR of 12.4% through 2034.

• Japan's focus on high-tech industries, such as automotive and electronics, necessitates the use of advanced and reliable protection solutions.
• The need to maintain and protect aging infrastructure across various sectors fuels demand.
• Japan's renowned focus on quality control translates to a demand for high-performance protection solutions.
• Japan is a leader in developing innovative coating materials and application techniques, further propelling the market.
• Growing environmental awareness leads to the adoption of eco-friendly protection solutions.

Surface Protection Service Industry in Germany

Germany's surface protection service market is expected to rise at a 15.3% CAGR through 2034.

• Germany's robust manufacturing sector creates a significant demand for surface protection solutions for industrial equipment.
• Germany's commitment to sustainability leads to a demand for eco-friendly and resource-efficient protection solutions.
• Germany is a leader in developing innovative and efficient protection technologies, further propelling the market.
• Germany's high-quality standards translate to a demand for reliable and effective protection solutions.

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Competition Outlook of the Surface Protection Service Industry

Companies are relentlessly innovating, formulating next-generation coatings boasting superior performance, enhanced durability, and eco-friendliness. Nanotechnology, self-healing properties, and specialized functionalities are paving the way for transformative solutions.

Environmental consciousness is driving a shift towards sustainable practices. Companies are prioritizing the development of eco-friendly formulations, minimizing waste generation, and exploring circular economy solutions to reduce their environmental footprint and cater to environmentally responsible clients.

Industry leaders are consolidating their strengths through strategic mergers and acquisitions, expanding their service portfolios and geographical reach. Recognizing the power of collaboration, companies are forging strategic partnerships with research institutions, startups, and even competitors to tackle complex projects and develop groundbreaking solutions.

Companies are strategically focusing on specialized niches, offering unique solutions for specific applications like concrete protection, high-temperature environments, or temporary protection during construction. This trend fosters innovation and caters to diverse client needs. Recognizing the importance of local nuances, regional players are adapting to specific regulations and challenges, offering culturally relevant solutions, and building strong relationships with local clients to enhance their competitive edge.

Recent Developments in the Surface Protection Service Industry:

• AkzoNobel unveiled a new powder coating technology that can reduce energy consumption and carbon emissions by up to 25%. The company also completed the sale of its specialty chemicals business to The Carlyle Group and GIC for US$ 12.5 billion on October 1, 2023.
• Nippon Paint Holdings launched a new anti-viral paint that can deactivate 99.9% of coronaviruses on surfaces on January 28, 2024. The company also acquired the remaining 49% stake in Nippon Paint (India) from its joint venture partner, Berger Paints, on September 30, 2023.

Key Companies in the Market

• Shawcor
• PPG Industries
• Hempel
• Jotun
• AkzoNobel
• Sherwin-Williams
• Nippon Paint Holdings

Key Coverage in the Surface Protection Service Industry Report

• Surface Protection Services Market Analysis
• Surface Protection Films Market
• Surface Protection Tapes Market
• Protective Coatings Market
• Surface Technology Market
• Sales of Surface Protection Services
• Industry Trends of Surface Protection Services

Key Segments

By Product Type:

• Corrosion Protective Rubber Lining
• Corrosion Protective Coating Systems
• Acid Proof Lining
  • Ceramic & Brick Lining
  • Tile Lining
  • Thermoplastic Lining

  By Application:

  • Process Vessels, Equipment & Rigs
  • Collection Basins & Tanks
  • Pipelines
  • Others (water treatment facilities, incinerators, etc.)

  By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

  Frequently Asked Questions

  What is the Market Potential for Surface Protection Services?

  The surface protection service market is projected to expand at a CAGR of 5.10% between 2024 and 2034.

  Which Product Type Segment Dominates the Surface Protection Service Market?

  The corrosion protective coating systems segment dominates the industry.

  Who are the Top Three Surface Protection Service Providers?

  The top 3 surface protection service providers are Shawcor, PPG Industries, and Hempel.

  What is the Surface Protection Service Market Growth Outlook for 2034?

  The surface protection service market is anticipated to surpass US$ 21,063 million by 2034.

  What is Driving the Demand for Surface Protection Services?

  Increasing industrial activities and the need to preserve assets against corrosion and wear are driving the demand for surface protection services.

  Table of Content

  1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2019 to 2023 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2024 to 2034 5.3.1. Corrosion Protective Rubber Lining 5.3.2. Corrosion Protective Coating Systems 5.3.3. Acid Proof Lining 5.3.3.1. Ceramic & Brick Lining 5.3.3.2. Tile Lining 5.3.3.3. Thermoplastic Lining 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Application, 2019 to 2023 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Application, 2024 to 2034 6.3.1. Process Vessels, Equipment & Rigs 6.3.2. Collection Basins & Tanks 6.3.3. Pipelines 6.3.4. Others 6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023 7.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 8.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 8.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Product Type 8.2.3. By Application 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Product Type 8.3.3. By Application 8.4. Key Takeaways 9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Product Type 9.2.3. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Application 9.4. Key Takeaways 10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Product Type 10.2.3. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Application 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Product Type 11.2.3. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Application 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Product Type 12.2.3. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Application 12.4. Key Takeaways 13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Product Type 13.2.3. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Application 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Product Type 14.2.3. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product Type 14.3.3. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Product Type 15.1.2.2. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Product Type 15.2.2.2. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Product Type 15.3.2.2. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Product Type 15.4.2.2. By Application 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Product Type 15.5.2.2. By Application 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Product Type 15.6.2.2. By Application 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Product Type 15.7.2.2. By Application 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Product Type 15.8.2.2. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Product Type 15.9.2.2. By Application 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Product Type 15.10.2.2. By Application 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Product Type 15.11.2.2. By Application 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Product Type 15.12.2.2. By Application 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Product Type 15.13.2.2. By Application 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Product Type 15.14.2.2. By Application 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Product Type 15.15.2.2. By Application 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Product Type 15.16.2.2. By Application 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Product Type 15.17.2.2. By Application 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Product Type 15.18.2.2. By Application 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Product Type 15.19.2.2. By Application 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Product Type 15.20.2.2. By Application 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Product Type 15.21.2.2. By Application 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Product Type 15.22.2.2. By Application 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Product Type 15.23.2.2. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Product Type 16.3.3. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Protex Products 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.2. Aegion Corporation 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.3. Moon Fabricating Corporation 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.4. Dampney Company 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.5. T.F. Warren Group 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.6. Applied Rubber Linings Ltd. 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.7. Wasser Corporation 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.8. Hempel A/S 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.9. Delta T & Protective Products 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.10. Blair Rubber Co. 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.11. Integrated Protective Coating 17.1.11.1. Overview 17.1.11.2. Product Portfolio 17.1.11.3. Profitability by Market Segments 17.1.11.4. Sales Footprint 17.1.11.5. Strategy Overview 17.1.11.5.1. Marketing Strategy 18. Assumptions & Acronyms Used 19. Research Methodology